Liberty University BUSI 330 quiz 5 solutions answers right

Liberty University BUSI 330 quiz 5 solutions answers right

How many versions: 4 different versions

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Question 1 The four major types of limited­service merchant wholesalers are cash and carry wholesalers, drop shippers, truck jobbers, and __________.

Question 2 The Sports Authority is a sporting goods superstore that provides year­round inventory of equipment for just about any sport you can name. Even during the "off season," equipment for seasonal sports is available at the Sports Authority. Which utility does the Sports Authority best provide?

Question 3 As a business format franchisor, McDonald's provides step­by­step procedures for most aspects of the business and

Question 4 Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is the percentage markup based on the selling price?

Question 5 Subway is a popular __________.

Question 6 McDonald's, Radio Shack, and Subway are examples of __________.

Question 7 There are two general types of franchises: business­format franchises and __________ franchises.

Question 8 Stores that carry tremendous depth in one primary line of merchandise are referred to as

Question 9 Vending machines are an example of __________.

Question 10 Which type of outlet is most likely in its decline stage of the retail life cycle?

Question 11 The two­way flow of communication between a buyer and a seller, often in a face­to­face encounter, designed to influence a person's or group's purchase decision is referred to as

Question 12 Figure 14­5 The promotion decision process is divided into three phases. In Figure 14­5 above, B refers to the __________ phase.

Question 13 For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include:

Question 14 In the feedback loop, the impact the message has on the receiver's knowledge, attitude, or behaviors during the communications process is referred to as __________.

Question 15 Which of the following weaknesses is associated with sales promotions?

Question 16 The local radio station broadcast a story about a dry­cleaner that requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry­cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from __________.

Question 17 According to the textbook, __________ recently won Advertising Age magazine's coveted Media Agency of the Year award.

Question 18 Which of the following statements describes a disadvantage associated with personal selling?

Question 19 Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buyer in New York City who makes decisions on its giftware. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyer?

Question 20 During the planning phase of an IMC program, a firm will identify the target audience, specify the promotion objectives, set the budget, select the right promotional tools, __________, and schedule the promotion.

Question 21 When Bebe, a contemporary women's clothing store, uses seductive imagery in its advertising, it is using which type of advertising appeal?

Question 22 When developing the advertising program, specifying __________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.

Question 23 One of the disadvantages associated with television as an advertising medium is that it

Question 24 One of the advantages associated with television as an advertising medium is that it

Question 25 Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free. This practice is called _________.

Question 26 The Wall Street Journal and USA Today each have a national distribution of more than

Question 27 Suppose the following information: The cost of a full page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $312,283 and its U.S. audience size is 1,566,027. The cost of a full page color ad in the U.S. national edition Sports Illustrated (magazine) is $392,800 and has an audience size of 3,150,000. The cost of a 30­second ad on the most recent Super Bowl (television) is $3,500,000 and has an audience size of 111,300,000. Using this information, which of the following is the most appropriate metric to use to determine which medium would provide the most efficient use of your limited resources?

Question 28 According to Figure 15­1A above, which of the following media alternatives has the LARGEST amount of advertising expenditures?

Question 29 Consumer­oriented sales promotions refer to

Question 30 The type of appeal used to imply either directly or subtly that the product is more fun or exciting than competitors' offerings is referred to as a(n) _________.

Question 1

As a result of legislation, consumers who do not want to receive telephone calls related to a company sales efforts can

Question 2

Store layout, colors, lighting, and music are all considered part of a store's retail

Question 3

A retail outlet that focuses on one type of product at very competitive or discount prices and often dominates the market is referred to as a __________.

Question 4

The major difference between an off‑price retailer and a discount store is that off‑price retailers purchase merchandise from manufacturers __________ and discount stores buy from wholesalers __________.

Question 5

Higher paper costs, increased postage rates, the growing interest in do‑not‑mail legislation, and concern for "green" mailings have resulted in

Question 6

Vending machines are no longer limited by the need for cash. In Japan, South Korea, and the Philippines, consumers use mobile phones that transmit payments to vending machines wirelessly. This is an example of how vending machines can provide which type of utility?

Question 7

Which of the following firms has made the wisest wholesaler choice for its product?

Question 8

According to the retail life cycle, in which stage would market share rise gradually, although profits may be low because of start‑up costs?

Question 10

Specialty stores that dominate the market are referred to as __________.

Question 12

The promotional objective of the introduction stage of the product life cycle is to __________ consumers in order to increase their level of awareness of the product offering.

Question 13

Promotional programs are directed at all of the following EXCEPT:

Question 14

All of the following are examples of direct marketing tools EXCEPT:

Question 15

Which of the following is an inherent weakness of advertising?

Question 16

The __________ includes advertising, personal selling, sales promotion, public relations, and direct marketing.

Question 17

Figure 14‑2

To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14‑2 above, the promotional element labeled C represents __________.

Question 18

The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) __________.

Question 19

Chrysler Corporation provides support and incentives for its Chrysler, Dodge, and Jeep dealers. Through a multi‑level program, Chrysler provides incentives to reward dealers for meeting sales goals. Dealers receive an incentive when they are near a goal, another when they reach a goal, and a larger incentive if they exceed sales projections. All of these actions are intended to encourage Chrysler dealers to __________ the Chrysler products through the channel to consumers.

Question 20

Which of the following statements about advertising is most accurate?

Question 21

A form of click fraud is called "PTR," which is an acronym for

Question 22

When Allyn went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka‑Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka‑Seltzer using?

Question 23

Some studies show that __________ are superior to other advertising strategies.

Question 24

Which sales promotion tool is the best match for the growth in consumer (or user)‑ generated content?

Question 25

Interactive ads that have drop‑down menus, built‑in games, or search engines to engage viewers are referred to as __________.

Question 26

A hardware store owner placed an advertisement for Sylvania LED light bulbs in the local newspaper. Sylvania provided the storeowner with several high‑quality, camera‑ready sample advertisements. In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost to place the ad in the paper. Sylvania was using __________ to promote its products.

Question 27

In terms of scheduling advertising, purchase frequency refers to

Question 29

As shown in the McDonald's Sales Promotion Image above, McDonald's partners with Hasbro each year to offer a Monopoly sales promotion that involves customers who purchase selected menu items will receive two tokens that correspond to the properties on the popular game board. If a set of tokens match the color‑coded properties, customers will win a cash prize of up to $1 million. Customers may also win "Instant" prizes redeemable for specific food or drink items. What is this popular sales promotion?

Question 30

Sales promotions that usually offer a discounted price to the consumer, which encourages trial of the product, are commonly referred to as __________.