Liberty University BUSI 330 quiz 4 solutions answers right

Liberty University BUSI 330 quiz 4 solutions answers right

How many versions: 6 different versions

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Question 1 Which of the following products would have a low­learning product life cycle curve?

Question 2 Many nonprofit organizations use PSAs in their media planning. What does the acronym "PSA" stand for?

Question 3 Brand personality refers to __________.

Question 4 During the __________ stage of the product life cycle, product proliferation occurs to help differentiate a company's brand from competitors.

Question 5 Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name, and its lower­priced watches are sold under the Pulsar brand. Seiko uses a __________ strategy.

Question 6 Commuters in New York often have often installed radio frequency identification (RFID) devices on their cars that can be read automatically as they approach a toll booth. This saves time, improves traffic flow, and means drivers don't need to keep exact change in their cars. It also offers New York authorities the opportunity to manage traffic flow by charging different toll amounts for different times of day, such as charging a higher toll for "rush hour" periods during the morning and afternoon commutes. Commuters in New York are experiencing

Question 7 Since Gatorade Thirst Quencher was concocted in 1965, its marketers have introduced Gatorade Frost in 1997, Gatorade Fierce in 1999, the Gatorade Performance Series in 2001, Gatorade Rain in 2006, and the Gatorade G Series in 2011, to name a few. These introductions are examples of __________.

Question 8 Bayer Aspirin is sold in the original strength, in a safety­coated version, in an extra­strength version, and in a version designed especially for women. Bayer is using __________.

Question 9 Consider the PLC photos above. Which stage of the product life cycle (PLC) is the Apple iPad tablet device?

Question 10 In the seven Ps of services marketing, the term "process" involves not only "what" gets created but also

Question 11 A box of Cascade dishwasher detergent shrink­wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.

Question 12 SHAPE magazine is targeted at young women seeking healthier lifestyles. At a price of $3.00 per copy, 1.25 million copies are sold. If the price per issue is increased to $3.25, only 1 million copies would be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here, what is SHAPE magazine's total revenue obtained at the lower $3.00 price?

Question 13 The manufacturer of a new kind of fat­free ice cream that has the consistency and taste of regular ice cream is thinking of using a penetration pricing strategy for its new product. Which of the following conditions would argue AGAINST using a penetration pricing strategy for the tasty dessert treat?

Question 14 Figure 11­3B Which of the following statements most likely would account for the shift in the demand curve from D1 to D2shown in Figure 11­3B above?

Question 15 A manufacturing company that introduces a product must know or anticipate what specific price its __________ currently charge or may charge in the future.

Question 16 A firm's profit equation demonstrates that profit equals __________.

Question 17 Price Premium Marketing Dashboard As the brand manager for Red Bull, what would you conclude from the information provided in the Price Premium Marketing Dashboard above?

Question 18 All of the following statements about standard markup pricing are true EXCEPT:

Question 19 An ad campaign by Suave shampoo asked television viewers to identify the heads of hair of women who used Suave shampoo and conditioner and those that used the much more expensive salon hair­care products. The idea of the ad was that no one could tell which woman used the much cheaper Suave brand. By making price its selling point, Suave is most likely using __________.

Question 20 Setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors is referred to as __________.

Question 21 In the automobile industry, many companies use a __________, whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

Question 22 A __________ can be compared to a pipeline through which water flows—making possible the flow of products from a producer, through intermediaries, to a buyer.

Question 23 Marketing channels help create value for consumers through four utilities. These utilities are

Question 24 In an episode of the Glee television series, members of the glee club sold home­baked cupcakes at school to raise money. The students selling their cupcakes without any intermediary would be an example of a(n)

Question 25 For which of the following products would their respective manufacturers be most likely to use exclusive distribution?

Question 26 Cross­docking is most closely related to __________.

Question 27 A large company produces paint and other home decorating products. Its goal is to choose the best marketing channel arrangement that would give it the most control over supply sources. Which marketing channel system should this company choose?

Question 28 The three major types of vertical marketing systems are administered, corporate, and __________.

Question 29 The importance of time, dependability, communication, and convenience are all important concepts of __________, within the context of the supply chain.

Question 30 Which of the following best describes the goal for a firm's inventory and transportation costs?

Question 1

Reducing the package content without changing package size while maintaining or increasing the package price is referred to as __________.

Question 2

A brand name that cannot be spoken is referred to as a __________.

Question 3

Product modification refers to a marketing strategy that __________.

Question 4

Mott's applesauce promotes itself as a low‑fat alternative to cooking oil for baked goods. Mott's is __________.

Question 5

Promotional expenditures at the introduction stage of the product life cycle are best spent on __________.

Question 6

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________; and (4) creating a consumer‑brand connection.

Question 7

Gatorade is MOST LIKELY in which stage of its product life cycle?

Question 8

Tylenol successfully used __________ with the introduction of Tylenol Arthritis, Tylenol Sinus and Allergy, Tylenol Cold and Flu, and Tylenol Pain and Sleeplessness.

Question 9

A manufacturer can successfully use mixed branding because __________.

Question 10

Which of the following is an example of a product in the maturity stage of the product life cycle?

Question 11

Rather than emphasize demand, cost, or profit factors, a price setter can stress what __________ is (are) doing.

Question 12

Which of the following is a profit‑oriented approach to pricing?

Question 13

Setting an annual target of a specific dollar volume of profit is referred to as __________.

Question 14

Price Premium Marketing Dashboard

The Price Premium Marketing Dashboard above shows the dollar and unit market shares for selected energy drinks. What is the price premium for Monster in 2009?

Question 15

Demand factors refer to

Question 16

All of the following are demand factors EXCEPT:

Question 17

A target return profit objective implies that a company chooses to

Question 18

The four types of discounts are

Question 19

The owner of a take‑out fried chicken and biscuits restaurant pays each month $2,500 in rent, $500 in utilities, $750 loan interest, $200 insurance premium, and $250 on local bus advertising. A bucket of chicken is priced at $9.50. Variable costs for the bucket are $5.50. How many buckets of chicken does the restaurant need to sell to break‑even each month?

Question 20

Allowances, like discounts, refer to

Question 21

Schwan's Sales Enterprises of Marshall, Minnesota, markets a full line of frozen foods in 49 states and parts of Canada using door‑to‑door salespeople who sell from its refrigerated trucks. This particular method of distribution is referred to as a(n)

Question 22

Amazon uses supply chain and logistics management to

Question 23

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process. Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns, the firm decided against it and simply provides the names and addresses of all the retailers (Sears, Home Depot, etc.) that carry Maytag appliances.

Question 24

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack‑and‑ship stores where the customer can mail a card on the spur of the moment, and in carwashes where customers are waiting and appreciate having something amusing to read. This would be an example of which type of marketing channel strategy?

Question 25

Which of the following statements regarding supply chains is most accurate?

Question 26

Which statement regarding responsive supply chains is most accurate?

Question 27

Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers—about 10 of those have been involved since the initial design phase. Bombardier is an example of a __________.

Question 28

A commonly used indirect channel moves product from producer to retailer to consumer. This channel is used when

Question 29

Most Apple retail stores have a Genius Bar staffed with highly trained personnel that can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Question 30

The word flow as it relates to the definition of logistics management refers to decisions needed to move