Liberty
University ECON 213 quiz 11 solutions answers right
How
many versions: 10 different versions
Question 1 Market power is best described as when the firm’s demand
curve is:
Question 2 In a monopolistically competitive industry, price:
Question 3 Why would perfectly competitive industries advertise even
though individual firms do not?
Question 4 Which of the following is a characteristic of a
monopolistically competitive firm?
Question 5 Advertising is designed to:
Question 6 Both perfectly competitive and monopolistically
competitive industries have many firms, in fact so many that, in the long run:
Question 7 Profitmaximizing, monopolistically competitive firms:
Question 8 Which of the following is the best description of monopolistic
competition?
Question 9 The theory of monopolistic competition predicts that, in
longrun equilibrium, a monopolistically competitive firm will:
Question 10 The correct level of output for a profitmaximizing,
monopolistically competitive firm always matches the point where:
Question 11 Which of the following is the best example of a firm
operating in a monopolistically competitive market?
Question 12 As new firms enter a monopolistically competitive
industry, it can be expected that:
Question 13 If barriers to entry are high and products are somewhat
differentiated:
Question 14 Refer to the following graph to answer the questions
that follow.
In the long run, the demand curve for the monopolistically
competitive firm would:
Question 15 The shape and/or slope of the marginal revenue curve
under monopolistic competition is:
Question 16 A convenience store is generally able to charge and
obtain a higher price for its candy bars than is WalMart because the
convenience store:
Question 17 We can represent the entry of new firms into a
monopolistically competitive market by shifting the existing firms’:
Question 18 An increase in marginal cost causes a profitmaximizing,
monopolistically competitive firm to:
Question 19 Which of the following is evidence of market power?
Question 20 If all monopolistically competitive firms had identical
cost curves:
Question 1 Because of successful advertising:
Question 2 Firms in a monopolistically competitive market structure
maximize their profit by producing an output where:
Question 3 The marginal revenue of a monopolistically competitive
firm will always be:
Question 4 Monopolistic competition is like monopoly in that:
Question 5 If monopolistically competitive firms are incurring
losses, existing firms would:
Question 6 One critical characteristic of monopolistic competition
is:
Question 7 Sarah’s Ice Cream distinguishes itself from other firms
through great service by attractive servers. Sarah’s Ice Cream faces
competition from firms that produce similar but not identical products. Based
on the this information Sarah’s Ice Cream:
Question 8 Markup would not exist in:
Question 9 In the long run, surviving firms in monopolistic
competition earn:
Question 10 The demand curve for a monopolistically competitive firm
is downward sloping because of:
Question 11 Market power is best described as when the firm’s demand
curve is:
Question 12 You shop at the local drugstore because it is
convenient. This situation is best described as:
Question 13 In the long run, in monopolistic competition:
Question 14 If the price that determined where marginal revenue
equaled marginal cost were below the bottom of the average variable cost curve,
then the profitmaximizing, monopolistically competitive firm would:
Question 15 In the long run, the positive economic profits of Wings
and Things, a monopolistic competitor, are:
Question 16 A monopolistically competitive firm usually charges less
than a monopoly firm because:
Question 17 There is a discussion of Kevin Trudeau in your textbook.
Which answer below best describes him?
Question 18 Caskets are produced in a monopolistic competitive
market. One producer, Final Boxes, sells 20 caskets a week at a price of $550
each. Its average total cost is $600. From this information, we know that:
Question 19 The greeting card industry is:
Question 20 Refer to the accompanying graph. Profitmaximizing
output for the monopolistically competitive firm is:
Question 1
Refer to the accompanying graph. The shortrun Profitmaximizing
output for the monopolistic competitive firm is:
Question 2
A monopolistically competitive firm usually charges less
than a monopoly firm because:
Question 3
One could argue correctly that:
Question 4
Refer to the accompanying graph. If all firms in a
monopolistically competitive industry have demand and cost curves like those
shown, we would expect that, in the long run
Question 5
Which of the following is a characteristic of a
monopolistically competitive firm?
Question 6
One drawback to advertising might be that it could
easily:
Question 7
At one time, Heinz made its own brand of soups. The
company also produced those same soups to be sold as store brands. The Heinz
soups and storebrand soups were differentiated only by their label. If Harris
Pilton bought Heinz soup because she said, “Everyone knows the storebrand soup
is nasty,” this indicates:
Question 8
Firms in a monopolistically competitive industry produce:
Question 9
Successful advertising:
Question 10
A monopolistically competitive market is characterized
by:
Question 11
Monopolistically competitive firms that are earning zero
economic profit would most likely:
Question 12
If monopolistically competitive firms are making zero
economic profit, then these firms would:
Question 13
A generic product would be best described as one that is:
Question 14
The fastfood, bottled water, and cereal markets are all
examples of:
Question 15
Refer to the accompanying graph. If all firms in the
industry are the same as the monopolistically competitive firm shown, the long
run will reflect:
Question 16
The demand curve for a monopolistically competitive firm
is downward sloping because of:
Question 17
Caskets are produced in a monopolistic competitive
market. One producer, Final Boxes, sells 20 caskets a week at a price of $550
each. Its average total cost is $600. From this information, we know that:
Question 18
A monopolistically competitive firm usually charges more
than a perfectly competitive firm because:
Question 19
Both competitive and monopolistically competitive firms:
Question 20
Successful advertising would be most effective in the
__________ industry.
Question 1 Perfect competition and
monopolistic competition are similar because, under both market structures:
Question 2 If all monopolistically competitive
firms had identical cost curves:
Question 3 You shop at the local drugstore
because it is convenient. This situation is best described as:
Question 4 Which of the following is the
best example of a firm operating in a monopolistically competitive market?
Question 5 Refer to the accompanying graph.
Profitmaximizing output for the monopolistically competitive firm is:
Question 6 Profitmaximizing,
monopolistically competitive firms:
Question 7 Fastfood restaurants are a good
illustration of:
Question 8 Refer to the following graph to
answer the questions that follow. In the long run, which of the following is
true for the profitmaximizing firm?
Question 9 If the marginal revenue curve
lies above the demand curve for a firm:
Question 10 The correct level of output for
a profitmaximizing, monopolistically competitive firm always matches the point
where:
Question 11 If we are to discuss why the
term “monopolistic competition” is used, the best description would be that the
industry is “monopolistic” because it:
Question 12 One thing that makes
monopolistic competition similar to perfect competition is that, in the:
Question 13 Refer to the following graph to
answer the questions that follow. The maximum longrun economic profit earned
by this monopolistic competitive firm is:
Question 14 Sarah’s Ice Cream distinguishes
itself from other firms through great service by attractive servers. Sarah’s
Ice Cream faces competition from firms that produce similar but not identical
products. Based on the this information Sarah’s Ice Cream:
Question 15 The shape and/or slope of the
marginal revenue curve under monopolistic competition is:
Question 16 Markup would generally be
highest under:
Question 17 In a monopolistically
competitive industry, price:
Question 18 The best description of
industries below is that:
Question 19 Caskets are produced in a
monopolistic competitive market. One producer, Final Boxes, sells 20 caskets a
week at a price of $550 each. Its average total cost is $600. From this
information, we know that:
Question 20 The demand curve for a
monopolistically competitive firm is downward sloping because of:
Question 1 Why would perfectly competitive
industries advertise even though individual firms do not?
Question 2 We could state correctly that
the minimum characteristic necessary to distinguish among pricemaking firms
is:
Question 3 Which of the following is true
in longrun equilibrium for both a competitive market and monopolistic
competition?
Question 4 In the long run, monopolistically
competitive firms like Hardee’s and Carl’s Jr. operate at a price that:
Question 5 Which of the following is the
best example of a firm operating in a monopolistically competitive market?
Question 6 Markup would generally be
highest under:
Question 7 In the long run, the positive
economic profits of Wings and Things, a monopolistic competitor, are:
Question 8 A franchise might be worth $1
million or more because:
Question 9 The fastfood, bottled water,
and cereal markets are all examples of:
Question 10 An increase in marginal cost
causes a profitmaximizing, monopolistically competitive firm to:
Question 11 Refer to the accompanying
graph. To maximize profit, the monopolistically competitive firm shown will
charge a price per unit of:
Question 12 Sart Bimpson, an economics
student, believes that a beer sold by one particular shack on the beach is
completely different from an identical beer produced by the same factory and
sold by the luxury hotel adjacent to the shack. The response that would best
describe Sart’s belief is:
Question 13 Which of the following is
evidence of market power?
Question 14 Both perfectly competitive and
monopolistically competitive industries have many firms, in fact so many that,
in the long run:
Question 15 If the marginal revenue curve
lies above the demand curve for a firm:
Question 16 Which of the following is
always associated with monopolistic competition?
Question 17 You shop at the local drugstore
because it is convenient. This situation is best described as:
Question 18 A generic product would be best
described as one that is:
Question 19 Which of the following
statements best describes firms under monopolistic competition?
Question 20 The shortrun equilibrium for a
monopolistically competitive firm is at price = $29, average total cost = $22,
and marginal cost = marginal revenue = $18. Which of the following is true?
Question 1 A monopolistically competitive
firm usually charges more than a perfectly competitive firm because:
Question 2 If barriers to entry are high
and products are somewhat differentiated:
Question 3 Excess capacity best describes
the fact that:
Question 4 Monopolistically competitive
firms:
Question 5 Which of the following market
structures describes an industry in which all firms produce differentiated
output and there are few barriers to entry?
Question 6 Refer to the accompanying graph.
The maximum longrun economic profit earned by this monopolistically
competitive firm is:
Question 7 If positive economic profit
exists in monopolistic competition, there is:
Question 8 The theory of monopolistic
competition predicts that, in longrun equilibrium, a monopolistically
competitive firm will:
Question 9 The shape and/or slope of the
marginal revenue curve under monopolistic competition is:
Question 10 Perfect competition and
monopolistic competition are similar because, under both market structures:
Question 11 The greeting card industry is:
Question 12 The best description of
industries below is that:
Question 13 Product differentiation makes
the demand for a monopolistically competitive firm’s product:
Question 14 Profitmaximizing,
monopolistically competitive firms:
Question 15 If a monopoly firm suddenly
lost its barriers to entry and faced new competition, yet consumers thought
that the former monopoly’s products were somewhat different than its new
competitors, then:
Question 16 A generic product would be best
described as one that is:
Question 17 Profitmaximizing,
monopolistically competitive firms:
Question 18 Refer to the accompanying
graph. If all firms in the industry are the same as the monopolistically
competitive firm shown, the long run will reflect:
Question 19 You shop at the local drugstore
because it is convenient. This situation is best described as:
Question 20 A competitive firm would have:
One could argue correctly that
A convenience store is generally able
to charge and obtain a higher price for its candy bars than is Wal-Mart because
the convenience store
Refer to the accompanying graph. The
maximum short-run economic profit earned by this monopolistic competitive firm
is
Which of the following is true in
long-run equilibrium for both a competitive market and monopolistic competition
A monopolistically competitive firm
usually charges more than a perfectly competitive firm because
At one time, Heinz made its own brand
of soups. The company also produced those same soups to be sold as store
brands. The Heinz soups and storebrand soups were differentiated only by their
label. If Harris Pilton bought Heinz soup because she said, “Everyone knows the
store-brand soup is nasty,” this indicates
Which of the following is the best
description of monopolistic competition
Monopolistic competition
Markup would generally be lowest under
Which of the following is the best
example of a monopolistic competitor
Which of the following market
structures describes an industry in which all firms produce differentiated
output and there are few barriers to entry
If a monopolistically competitive firm
wants to maximize profits, it will increase production until
In the long run, in monopolistic
competition
Excess capacity best describes the fact
that
The movie You’ve Got Mail features
a successful small bookstore competing with a new book superstore around the block.
The big superstore offers deep discounts, while the small independent bookstore
has better service and more knowledgeable staff. The movie best illustrates
which of the following
If we are to discuss why the term
“monopolistic competition” is used, the best description would be that the
industry is “monopolistic” because it
Which of the following is the best
example of a monopolistically competitive market
Which of the following is the best
example of a firm operating in a monopolistically competitive market
Monopolistic competition means
The difference between price and
marginal cost is
1. Monopolistic competition means:
a.
|
firms are in a monopoly but they compete.
|
b.
|
firms are in perfect competition but they
collude similar to monopolies.
|
c.
|
firms differentiate their output, which
makes them price-makers, but barriers to entry are low or non-existent.
|
d.
|
oligopoly firms collude until they become
monopolies.
|
e.
|
firms have downward-sloping demand.
|
2. If we are to discuss why the term “monopolistic
competition” is used, the best description would be that the industry is
“monopolistic” because it:
a.
|
has high barriers to entry but is
“competitive” because it has many firms.
|
b.
|
has low barriers to entry but is
“competitive” because it has few firms.
|
c.
|
has product differentiation but is
“competitive” because it has many firms.
|
d.
|
has a monopoly but is “competitive” because
there are low barriers to entry, meaning it has potential rivals.
|
e.
|
holds patents but is “competitive” because
other firms might invent similar patentable products.
|
3. Which of the following industry structures is
best associated with low barriers to entry?
a.
|
monopoly
|
b.
|
a cartel
|
c.
|
oligopoly
|
d.
|
monopolistic competition
|
e.
|
a collusive industry
|
4. One critical characteristic of monopolistic
competition is:
a.
|
one firm dominates the industry.
|
b.
|
a few firms collude with each other by
agreeing on price.
|
c.
|
a few firms compete without agreeing on
price.
|
d.
|
there are many small firms in the industry.
|
e.
|
there is one large firm in the industry but
it has no control over the price.
|
5. A monopolistically competitive market is
characterized by:
a.
|
many small sellers selling a differentiated
product.
|
b.
|
a single seller of a unique product that
has few or no substitutes.
|
c.
|
very high barriers to entry.
|
d.
|
many small sellers selling an identical
product.
|
e.
|
a few firms producing either differentiated
or identical products.
|
6. Which of the following is the best
description of monopolistic competition?
a.
|
easy entry, low markup
|
b.
|
barriers to entry, high markup
|
c.
|
horizontal demand curve for the firm
|
d.
|
firm has no control over price
|
e.
|
barriers to entry, low markup
|
7. Which of the following most closely
approximates the conditions of monopolistic competition?
a.
|
The market for Grade A sorghum (milo),
which is characterized by many firms producing a homogeneous product
|
b.
|
The restaurant industry, which is
characterized by many firms producing differentiated products in an industry
with free entry and exit
|
c.
|
A cable television service, where a
licensed supplier competes with firms offering satellite service
|
d.
|
The market for jumbo aircraft, where one
major domestic firm competes with one major foreign firm
|
e.
|
The tobacco market, which is characterized
by a few firms producing a differentiated product with difficult entry
|
8. Which of the following is the best example of
a monopolistically competitive market?
a.
|
corn
|
b.
|
automobiles
|
c.
|
electric utilities
|
d.
|
retail clothing stores
|
e.
|
wheat
|
9. Which of the following is the best example of
a firm operating in a monopolistically competitive market?
a.
|
a Nebraska corn farmer
|
b.
|
Applebee’s, a casual dining restaurant
|
c.
|
the U.S. Postal Service
|
d.
|
Ford, an automotive manufacturer
|
e.
|
electric companies prior to deregulation
|
10. Firms in a monopolistically competitive
industry produce:
a.
|
homogeneous goods and services.
|
b.
|
differentiated products.
|
c.
|
monopolistic goods only.
|
d.
|
only industrial products—and no consumer
products.
|
e.
|
only consumer products—and no industrial
products.
|
11. Which of the following is the best example of
a monopolistic competitor?
a.
|
corn farmers
|
b.
|
diet centers
|
c.
|
the U.S. Postal Service
|
d.
|
Ford Motor Company
|
e.
|
localized cement companies
|
12. If all monopolistically competitive firms had
identical cost curves:
a.
|
the industry would remain monopolistically
competitive because of product differentiation.
|
b.
|
long-run profit for each firm would be
positive.
|
c.
|
short-run profit for each firm would be
negative.
|
d.
|
excessive brand proliferation would result.
|
e.
|
the industry would become perfectly
competitive.
|
13. We could state correctly that the minimum
characteristic necessary to distinguish among price-making firms is:
a.
|
product differentiation.
|
b.
|
price discrimination.
|
c.
|
the level of the concentration ratio.
|
d.
|
the number of firms in the industry.
|
e.
|
whether they produce industrial or consumer
products.
|
14. If a monopoly firm suddenly lost its barriers
to entry and faced new competition, yet consumers thought that the former
monopoly’s products were somewhat different than its new competitors, then:
a.
|
the industry has probably become perfectly
competitive.
|
b.
|
long-run profit for this firm will likely
exist.
|
c.
|
the industry has probably become a
monopolistically competitive industry.
|
d.
|
the industry is probably cooperating to
maximize joint profits.
|
e.
|
the industry has probably become a
monopoly.
|
15. Which of the following statements best
describes firms under monopolistic competition?
a.
|
There is little price or quality
competition.
|
b.
|
The firms compete using quality, location,
and style.
|
c.
|
Firms do not compete using advertising.
|
d.
|
There is little competition between firms.
|
e.
|
There are a few firms that collude to set
the highest price.
|
16. Product differentiation:
a.
|
refers to firms’ attempts to make their
products look the same as other products in the industry.
|
b.
|
refers to firms’ attempts to make real or
apparent differences in essentially substitutable products look different in
the minds of consumers.
|
c.
|
refers to the advantage big firms have in
research and development.
|
d.
|
is a common characteristic of a perfectly
competitive market structure.
|
e.
|
is employed only in a monopoly market
structure.
|
17. Which of the following is always associated
with monopolistic competition?
a.
|
identical products
|
b.
|
economic profits in the short run
|
c.
|
demand curve that lies below the marginal
revenue curve
|
d.
|
demand curves that become more inelastic as
new entry occurs
|
e.
|
product differentiation
|
18. The movie You’ve Got Mail features a
successful small bookstore competing with a new book superstore around the
block. The big superstore offers deep discounts, while the small independent
bookstore has better service and more knowledgeable staff. The movie best
illustrates which of the following?
a.
|
For monopolistically competitive firms,
profits will be positive in the long run.
|
b.
|
Homogeneous products are produced by both
firms because consumers perceive books from either store as the same.
|
c.
|
Product differentiation occurs because
consumers perceive the bookstores as different.
|
d.
|
Monopoly production occurs because the
movie is copyrighted.
|
e.
|
Perfect competition occurs because many
movie theaters are showing identical movies.
|
19. The movie You’ve Got Mail features a
successful small bookstore competing with a new book superstore around the
block. The big superstore offers deep discounts, while the small independent
bookstore has better service and more knowledgeable staff. The movie best illustrates
which of the following?
a.
|
Small producers can’t compete based on
costs.
|
b.
|
Large producers offer differentiated
products and compete most effectively through product differentiation.
|
c.
|
Small producers offer differentiated
products and compete most effectively through product differentiation.
|
d.
|
The Meg Ryan character’s bookstore best
illustrates a perfectly competitive firm.
|
e.
|
The Tom Hanks character’s bookstore best
illustrates a monopoly firm.
|
20. Shopping at the clothing store Abercrombie
& Fitch instead of Ann Taylor best illustrates which of the following?
a.
|
differentiation by style or type
|
b.
|
differentiation by location
|
c.
|
differentiation by quality
|
d.
|
homogeneous products
|
e.
|
high barriers to entry
|
21. You shop at the local drugstore because it is
convenient. This situation is best described as:
a.
|
differentiation by style or type.
|
b.
|
differentiation by a cartel.
|
c.
|
monopolistic competition with
differentiation by location.
|
d.
|
a market with horizontal demand.
|
e.
|
perfect competition because there are so
many drugstores in the area.
|
22. A convenience store is generally able to
charge and obtain a higher price for its candy bars than is Wal-Mart because
the convenience store:
a.
|
differentiates based on style.
|
b.
|
differentiates based on location.
|
c.
|
differentiates based on quality.
|
d.
|
advertises that its candy bars are
identical to those sold at Wal-Mart.
|
e.
|
differentiates based on high barriers to
entry, such as patents.
|
23. At one time, Heinz made its own brand of soups.
The company also produced those same soups to be sold as store brands. The
Heinz soups and storebrand soups were differentiated only by their label. If
Harris Pilton bought Heinz soup because she said, “Everyone knows the
store-brand soup is nasty,” this indicates:
a.
|
consumer cooperation.
|
b.
|
product homogeneity.
|
c.
|
product differentiation.
|
d.
|
a cartel exists.
|
e.
|
monopolization by Heinz.
|
24. Which of the following best describes
DiGiorno’s incentive for quality control versus that of the generic brands of
pizza?
a.
|
Their incentives are identical.
|
b.
|
Generic brands have more incentive for high
quality and high-quality control.
|
c.
|
DiGiorno has more incentive for high
quality and high-quality control.
|
d.
|
Generic brands purposefully have lower
quality because they charge a lower price and need to maintain consumer
perception that they should expect lower quality at the lower price.
|
e.
|
DiGiorno tries to match the same quality as
the generic brands.
|
25. Sarah’s Ice Cream distinguishes itself from other
firms through great service by attractive servers. Sarah’s Ice Cream faces
competition from firms that produce similar but not identical products. Based
on the this information Sarah’s Ice Cream:
a.
|
is probably in a perfectly competitive
industry.
|
b.
|
probably has a horizontal demand curve.
|
c.
|
is probably in a monopolistically
competitive industry.
|
d.
|
is probably in an oligopoly industry.
|
e.
|
has a monopoly.
|
26. Monopolistic competition:
a.
|
is the same as monopoly.
|
b.
|
is more similar to perfect competition than
to monopoly.
|
c.
|
is just like monopoly but with more market
power.
|
d.
|
is a combination of oligopoly and monopoly.
|
e.
|
cannot legally exist in the United States
because of antitrust laws.
|
27. If barriers to entry are high and products are
somewhat differentiated:
a.
|
the industry is probably perfectly
competitive.
|
b.
|
the industry is probably monopolistically
competitive.
|
c.
|
the industry is probably a differentiated
monopsony.
|
d.
|
economic profit might be sustainable.
|
e.
|
the situation cannot exist.
|
28. Which of the following market structures
describes an industry in which all firms produce differentiated output and
there are few barriers to entry?
a.
|
perfect competition
|
b.
|
monopoly
|
c.
|
oligopoly
|
d.
|
a cartel
|
e.
|
monopolistic competition
|
29. The best description of industries below is
that:
a.
|
a monopolistically competitive industry is
more competitive than any other industry form.
|
b.
|
monopolies are more competitive than
monopolistically competitive firms.
|
c.
|
monopolistically competitive firms are
located between monopoly and perfect competition.
|
d.
|
all firms can make a long-run economic
profit, but only perfect competitors can make a shortrun profit.
|
e.
|
all firms engage in short-run loss
minimization by selecting the point where marginal revenue = price.
|
30. If a firm has substantial market power, it
must be operating in an industry that would be classified as:
a.
|
a monopoly.
|
b.
|
perfectly competitive.
|
c.
|
monopolistically competitive.
|
d.
|
perfectly competitive or monopolistically
competitive.
|
e.
|
perfectly competitive or monopolistic.
|
31. If the marginal revenue curve lies above the
demand curve for a firm:
a.
|
this is not a firm that exists in any
traditional industries.
|
b.
|
both curves are upward-sloping.
|
c.
|
both curves are parallel.
|
d.
|
this must be a monopolistically competitive
firm.
|
e.
|
both curves are downward-sloping.
|
32. A monopolistically competitive firm usually
charges less than a monopoly firm because:
a.
|
it is part of a group of firms that has
formally agreed to control the price and the output of a product.
|
b.
|
its primary goal is to reap monopoly
profits by replacing competition with cooperation.
|
c.
|
producing homogenous output is more
expensive than producing differentiated output.
|
d.
|
it faces some degree of competition due to
low barriers to entry.
|
e.
|
it has a monopoly, but potential entrants
exist in the form of contestable markets.
|
33. Monopolistic competition is like monopoly in
that:
a.
|
price changes are dictated by changes in
supply.
|
b.
|
both industries represent price-taking
firms.
|
c.
|
both industries represent price-making
firms.
|
d.
|
both industries have high barriers to
entry.
|
e.
|
neither industry has high barriers to
entry.
|
34. The shape and/or slope of the marginal
revenue curve under monopolistic competition is:
a.
|
U-shaped.
|
b.
|
horizontal.
|
c.
|
vertical.
|
d.
|
upward-sloping.
|
e.
|
downward-sloping and twice as steep as the
demand curve.
|
35. Which of the following statements best
describes the price, output, and profit conditions of monopolistic competition?
a.
|
Price will equal marginal cost at the
profit-maximizing level of output, and profits will be positive in the long
run.
|
b.
|
Price will always equal average variable
cost in the short run, and either profits or losses may result in the long
run.
|
c.
|
Marginal revenue will equal marginal cost
in the short run at a profit-maximizing level of output; in the long run,
economic profit will be zero.
|
d.
|
Marginal revenue will equal average total
cost in the short run, and long-run economic profits are generally positive
but could be zero.
|
e.
|
Output is equal to the amount for which
marginal revenue equals price.
|
36. The descriptor “monopolistic” in the term
“monopolistic competition” best describes:
a.
|
high barriers to entry.
|
b.
|
product differentiation resulting in a
downward-sloping demand curve for the firm’s product.
|
c.
|
production of a unique product.
|
d.
|
a single producer.
|
e.
|
a few small firms.
|
37. Refer to the accompanying graph. The
short-run profit-maximizing output for the monopolistic competitive firm is:
a.
|
0 (zero) units per day.
|
b.
|
200 units per day.
|
c.
|
400 units per day.
|
d.
|
600 units per day.
|
e.
|
800 units per day.
|
38. Refer to the accompanying graph. The
short-run profit-maximizing output for the monopolistic competitive firm is:
a.
|
0 (zero) units per week.
|
b.
|
50 units per week.
|
c.
|
60 units per week.
|
d.
|
85 units per week.
|
e.
|
90 units per week.
|
39. Refer to the accompanying graph. The maximum
short-run economic profit earned by this monopolistic competitive firm is:
a.
|
$20
|
b.
|
$66
|
c.
|
$272.
|
d.
|
none; this firm must shut down or lose all
of its fixed cost.
|
e.
|
inconclusive; the maximum short-run profit
can’t be determined from the information given.
|
40. The short-run equilibrium for a
monopolistically competitive firm is at price = $29, average total cost = $22,
and marginal cost = marginal revenue = $18. Which of the following is true?
a.
|
Per-unit profit is $11.
|
b.
|
More firms will be attracted into the
industry.
|
c.
|
The firm could increase the price and increase
profits.
|
d.
|
The firm could decrease the price and
increase profits.
|
e.
|
The firm is operating in the upward-sloping
portion of average total cost (ATC).
|
41. Which of the following is true in long-run
equilibrium for both a competitive market and monopolistic competition?
a.
|
Accounting profit is zero.
|
b.
|
Price equals marginal revenue.
|
c.
|
Long-run average cost is minimized.
|
d.
|
Economic profit is zero.
|
e.
|
Productive efficiency is achieved.
|
42. In the long run, both monopolistic
competition and competitive markets result in:
a.
|
a wide variety of brand-name choices for
consumers.
|
b.
|
an inefficient allocation of resources.
|
c.
|
zero economic profit for firms.
|
d.
|
excess capacity.
|
e.
|
insufficient capacity.
|
43. In the long run, surviving firms in
monopolistic competition earn:
a.
|
higher than normal economic profit.
|
b.
|
zero economic profit.
|
c.
|
less than normal profits.
|
d.
|
significant economic losses.
|
e.
|
praise from the government for achieving
allocative efficiency.
|
44. If monopolistically competitive firms are
incurring losses, existing firms would:
a.
|
reduce their costs.
|
b.
|
charge higher prices.
|
c.
|
make demand more inelastic.
|
d.
|
leave the industry.
|
e.
|
begin to collude illegally.
|
45. If monopolistically competitive firms are
making zero economic profit, then these firms would:
a.
|
leave the industry.
|
b.
|
charge higher prices.
|
c.
|
make demand more inelastic.
|
d.
|
remain in the industry.
|
e.
|
begin to collude illegally.
|
46. Monopolistically competitive firms that are
earning zero economic profit would most likely:
a.
|
reduce their costs.
|
b.
|
charge higher prices.
|
c.
|
make demand more inelastic.
|
d.
|
leave the industry.
|
e.
|
remain in the industry.
|
47. In the long run, in monopolistic competition:
a.
|
the demand curve is tangent to the marginal
cost curve.
|
b.
|
price = marginal cost.
|
c.
|
price = minimum average total cost.
|
d.
|
firms have an incentive to leave.
|
e.
|
economic profits are zero.
|
48. Monopolistically competitive firms:
a.
|
eventually become perfectly competitive.
|
b.
|
follow the price leader.
|
c.
|
earn long-run economic profits.
|
d.
|
necessarily earn short-run economic
profits.
|
e.
|
“compete away” economic profit to zero.
|
Refer to the following graph to answer the
questions that follow.
49. The maximum long-run economic profit earned
by this monopolistic competitive firm is:
a.
|
0 (zero).
|
b.
|
$600 per day.
|
c.
|
$1,200 per day.
|
d.
|
$1,800 per day.
|
e.
|
$20 per hour.
|
50. In the long run, the demand curve for the
monopolistically competitive firm would:
a.
|
shift leftward.
|
b.
|
remain the same, causing the entry of new
firms to be impossible.
|
c.
|
shift rightward.
|
d.
|
move closer to the marginal revenue curve,
but the marginal revenue curve would be held constant.
|
e.
|
shift rightward, causing the entry of new
firms into the industry.
|
51. In the long run, which of the following is
true for the profit-maximizing firm?
a.
|
The firm’s demand curve shifts leftward.
|
b.
|
The firm’s average total cost curve shifts
upward.
|
c.
|
Profit is $1,200 per day.
|
d.
|
Profit is $1,500 per day.
|
e.
|
The firm’s average total cost curve shifts
downward, while the marginal cost curve shifts upward.
|
52. In the long run, the positive economic
profits of Wings and Things, a monopolistic competitor, are:
a.
|
not driven out because competition is not
perfect.
|
b.
|
not driven out because the demand curve
slopes downward.
|
c.
|
eliminated due to the entry of firms into
the industry.
|
d.
|
eliminated due to the departure of firms
from the industry.
|
e.
|
not driven out because firms cannot enter
the industry.
|
53. Refer to the accompanying graph. The maximum
long-run economic profit earned by this monopolistically competitive firm is:
a.
|
0 (zero).
|
b.
|
represented by the rectangle abcd.
|
c.
|
represented by the rectangle enclosed by
the points 50, 0, c, and d.
|
d.
|
represented by the area below the demand
curve and above marginal cost.
|
e.
|
greater than 0 but can’t be shown in the
diagram because it is an indefinable area.
|
54. Refer to the accompanying graph. If there are
exactly 20 firms in the monopolistically competitive industry that are
identical to the firm shown, we would expect that, in the long run:
a.
|
total industry economic profit would be
exactly equal to 20 times the profit of each individual firm.
|
b.
|
total industry economic profit would be
greater than 20 times the profit of each individual firm.
|
c.
|
industry costs would rise.
|
d.
|
new firms would desire to enter the
industry but would not be able to due to high entry barriers.
|
e.
|
total industry economic profit would be
zero.
|
55. The theory of monopolistic competition
predicts that, in long-run equilibrium, a monopolistically competitive firm
will:
a.
|
produce the output level at which price
equals long-run average cost.
|
b.
|
produce the output at which short-run
average total cost equals marginal cost.
|
c.
|
produce the output level at which price
equals long-run marginal cost.
|
d.
|
operate at minimum long-run average cost.
|
e.
|
operate where price equals long-run average
fixed cost.
|
56. Which of the following is a characteristic of
a monopolistically competitive firm?
a.
|
The firm faces a downward-sloping demand
curve and a marginal revenue curve that is twice as steep.
|
b.
|
The firm faces a vertical demand curve and
identical marginal revenue curve.
|
c.
|
The firm produces a product that is
undifferentiated by style, location, or quality.
|
d.
|
The firm faces an upward-sloping demand
curve.
|
e.
|
The firm faces a downward-sloping demand
and a horizontal marginal revenue curve.
|
57. Profit-maximizing, monopolistically
competitive firms:
a.
|
are guaranteed an economic profit in the
short run.
|
b.
|
never lose money.
|
c.
|
produce only those goods for which they can
acquire a barrier to entry, such as a patent (hence the term
“monopolistically”).
|
d.
|
necessarily earn long-run economic profits.
|
e.
|
cannot be guaranteed an economic profit in
any period and might incur losses.
|
58. The fast-food, bottled water, and cereal
markets are all examples of:
a.
|
perfectly competitive markets.
|
b.
|
monopolies.
|
c.
|
monopolistically competitive markets.
|
d.
|
oligopolies.
|
e.
|
homogeneously competitive markets.
|
59. If a monopolistically competitive firm is
incurring losses, then at the profit-maximizing output amount:
a.
|
price is above the average total cost
curve.
|
b.
|
price is below the average total cost
curve.
|
c.
|
price is equal to marginal revenue.
|
d.
|
price is less than marginal revenue.
|
e.
|
average total costs equals marginal cost.
|
60. Fast-food restaurants are a good illustration
of:
a.
|
oligopolistic competition.
|
b.
|
perfect competition.
|
c.
|
monopoly.
|
d.
|
monopolistic competition.
|
e.
|
oligopoly.
|
61. Caskets are produced in a monopolistic
competitive market. One producer, Final Boxes, sells 20 caskets a week at a
price of $550 each. Its average total cost is $600. From this information, we
know that:
a.
|
new casket firms will want to enter.
|
b.
|
this producer is losing $1,000 a week.
|
c.
|
this producer is making an economic profit
of $500.
|
d.
|
this producer is setting marginal revenue =
marginal cost.
|
e.
|
this producer should increase production.
|
62. The greeting card industry is:
a.
|
most likely a competitive market and has
low markups.
|
b.
|
most likely a monopoly and has high
markups.
|
c.
|
most likely monopolistically competitive
and has low markups.
|
d.
|
most likely an oligopoly with low markups.
|
e.
|
characterized by firms that advertise and
are mutually interdependent.
|
63. Refer to the accompanying graph.
Profit-maximizing output for the monopolistically competitive firm is:
a.
|
0 (zero) units.
|
b.
|
20 units.
|
c.
|
25 units.
|
d.
|
30 units.
|
e.
|
35 units.
|
64. Both competitive and monopolistically
competitive firms:
a.
|
can maximize profit by raising price.
|
b.
|
cannot control or set their own price.
|
c.
|
can maximize profit by producing to the
point where marginal cost = marginal revenue.
|
d.
|
can enforce price arrangements vigorously in
court.
|
e.
|
sell products that are identical.
|
65. The marginal revenue of a monopolistically
competitive firm will always be:
a.
|
less than the price.
|
b.
|
more than the price.
|
c.
|
the same as the price.
|
d.
|
identical to the marginal cost curve.
|
e.
|
identical to the average total cost curve.
|
66. Firms in a monopolistically competitive
market structure maximize their profit by producing an output where:
a.
|
price equals average total cost.
|
b.
|
marginal cost equals average variable cost.
|
c.
|
average revenue equals marginal revenue.
|
d.
|
marginal revenue equals marginal cost.
|
e.
|
total revenue equals total cost.
|
67. The correct level of output for a
profit-maximizing, monopolistically competitive firm always matches the point
where:
a.
|
total revenue equals total cost.
|
b.
|
marginal revenue equals marginal cost.
|
c.
|
price equals average total cost.
|
d.
|
price equals marginal cost.
|
e.
|
average revenue equals marginal revenue.
|
68. Which of the following best describes the
relationship between price and marginal revenue for monopolistic competitors?
a.
|
They are always equal.
|
b.
|
They are equal only when there are
relatively few firms in the industry.
|
c.
|
Price is below marginal revenue, as a
general rule, regardless of the number of firms in the monopolistically
competitive industry.
|
d.
|
Price is above marginal revenue, as a
general rule, regardless of the number of firms in the monopolistically
competitive industry.
|
e.
|
At low levels of output, price is above
marginal revenue. At high levels of output, price is below marginal revenue
as long as the number of firms is not too many because, if it is too large,
the monopolistically competitive industry will become perfectly competitive.
|
69. Costume jewelry is produced in a
monopolistically competitive market. A profit-maximizing producer finds that
marginal revenue = marginal cost = $4.50 when output is 700 rings. An economist
studying this information can conclude that:
a.
|
the producer is charging a price of $4.50.
|
b.
|
economic profit is $3,150.
|
c.
|
the producer charges a price greater than
$4.50.
|
d.
|
new firms will want to enter.
|
e.
|
this producer should produce more than 700
rings.
|
70. Refer to the accompanying graph. To maximize
profit, the monopolistically competitive firm shown will charge a price per unit
of:
a.
|
0 (zero).
|
b.
|
$20.17.
|
c.
|
$18.17.
|
d.
|
$16.87
|
e.
|
$15.87
|
71. Which of the following is true for a
profit-maximizing firm operating in a competitive market, monopolistic
competition, and monopoly?
a.
|
Firms earn positive economic profits in the
long run.
|
b.
|
Firms earn zero economic profits in the
long run.
|
c.
|
Profits are maximized when marginal cost
equals marginal revenue.
|
d.
|
Price equals marginal revenue.
|
e.
|
Entry into the industry is impossible.
|
72. If the price that determined where marginal
revenue equaled marginal cost were below the bottom of the average variable
cost curve, then the profit-maximizing, monopolistically competitive firm
would:
a.
|
produce an output amount where marginal
cost = marginal revenue and make a small profit.
|
b.
|
produce an output amount that corresponded
to the place where marginal cost = marginal revenue and break even.
|
c.
|
produce an output amount that corresponded
to the place where marginal cost = marginal revenue but make a small loss.
|
d.
|
shut down because it would cost more to
produce and sell output than it would to shut down and lose all fixed costs.
|
e.
|
produce an output amount that corresponded
to the place where average total cost = average variable cost and incur a
small loss.
|
73. An increase in marginal cost causes a
profit-maximizing, monopolistically competitive firm to:
a.
|
keep price and output the same.
|
b.
|
raise price and decrease output.
|
c.
|
lower price and increase output.
|
d.
|
raise price and raise output.
|
e.
|
lower price and lower output.
|
74. Profit-maximizing, monopolistically
competitive firms:
a.
|
consider the actions of their competitors
when determining price.
|
b.
|
do not consider the actions of their
competitors when determining price.
|
c.
|
consider only marginal cost and marginal
revenue, which determine the level of output—and the level of output
determines price.
|
d.
|
consider only average total cost and
average variable cost, which determine the level of output—and the level of
output determines price.
|
e.
|
take their price from the industry price,
as do perfectly competitive firms.
|
75. If positive economic profit exists in
monopolistic competition, there is:
a.
|
incentive for new firms to enter.
|
b.
|
a motive for existing firms to increase
prices.
|
c.
|
proof that advertising works.
|
d.
|
a motive for existing firms to decrease
prices.
|
e.
|
product differentiation.
|
76. If monopolistically competitive firms are
making positive economic profits, then new firms would:
a.
|
reduce their costs.
|
b.
|
charge higher prices.
|
c.
|
make demand more inelastic.
|
d.
|
leave the industry.
|
e.
|
begin to enter the industry.
|
77. As new firms enter a monopolistically
competitive industry, it can be expected that:
a.
|
market price will rise.
|
b.
|
the output of existing firms will rise.
|
c.
|
profits of existing firms will fall.
|
d.
|
market demand will rise.
|
e.
|
the profits of existing firms will rise.
|
78. Entry of new firms will continue in a
monopolistically competitive industry until:
a.
|
marginal cost = 0 (zero).
|
b.
|
marginal revenue = 0 (zero).
|
c.
|
marginal revenue = marginal cost.
|
d.
|
economic profit equals zero.
|
e.
|
economic profit is negative.
|
79. We can represent the entry of new firms into
a monopolistically competitive market by shifting the existing firms’:
a.
|
demand curves downward.
|
b.
|
demand curves upward.
|
c.
|
marginal revenue curves upward.
|
d.
|
cost curves upward.
|
e.
|
cost curves downward.
|
80. The entry of new firms into a
monopolistically competitive industry causes the:
a.
|
market demand curve to shift right.
|
b.
|
market demand curve to shift left.
|
c.
|
existing firm’s demand curve to shift
right.
|
d.
|
existing firm’s demand curve to shift left.
|
e.
|
market supply curve to shift left.
|
81. Refer to the accompanying graph. If all firms
in a monopolistically competitive industry have demand and cost curves like
those shown, we would expect that, in the long run,
a.
|
all firms will leave the industry.
|
b.
|
a certain percentage of existing firms will
exit the industry.
|
c.
|
firms in the industry earn negative
economic profits.
|
d.
|
new firms will enter the industry.
|
e.
|
enough new firms will enter the industry
that it will become perfectly competitive.
|
82. Refer to the accompanying graph. If all firms
in the industry are the same as the monopolistically competitive firm shown,
the long run will reflect:
a.
|
firms leaving the industry.
|
b.
|
all firms earning positive economic
profits.
|
c.
|
some firms earning positive economic profit
and others experiencing economic loss.
|
d.
|
competition from new firms that enter the
industry.
|
e.
|
all firms earning economic profit of
exactly $300 per day.
|
83. You operate a monopolistically competitive
firm and you notice that your company is making an economic profit. Which of
the following is most likely to happen?
a.
|
Other firms in your industry will raise
their prices.
|
b.
|
Other firms will enter your industry and
your demand curve will shift left.
|
c.
|
Other firms will enter your industry and
your demand curve will shift right.
|
d.
|
Your firm will be forced to exit the
industry.
|
e.
|
Government regulators will investigate your
firm for “excessive economic profit.”
|
84. The demand curve for a monopolistically
competitive firm is downward sloping because of:
a.
|
high barriers to entry.
|
b.
|
product differentiation.
|
c.
|
the lack of firms in the industry.
|
d.
|
government regulation.
|
e.
|
identical cost curves for each firm.
|
85. Market power is best described as when the
firm’s demand curve is:
a.
|
positively sloped.
|
b.
|
a horizontal line.
|
c.
|
a vertical line.
|
d.
|
downward-sloping.
|
e.
|
above the industry demand curve.
|
86. One could argue correctly that:
a.
|
all firms in any industry can earn
short-run but not necessarily long-run positive economic profit.
|
b.
|
all firms in any industry can earn long-run
but not necessarily short-run positive economic profit.
|
c.
|
all firms in any industry can earn both
short-run and long-run positive economic profit.
|
d.
|
no firm in any industry can earn long-run
positive economic profit because all price changes made by any firm will be
followed by all of the other firms.
|
e.
|
all firms in any industry can earn
short-run positive profit if economies of scale exist.
|
87. The difference between price and marginal
cost is:
a.
|
marginal revenue.
|
b.
|
per-unit profit.
|
c.
|
average total revenue.
|
d.
|
markup.
|
e.
|
nothing in the long run; they must be the
same.
|
88. A monopolistically competitive firm usually
charges more than a perfectly competitive firm because:
a.
|
it is part of a group of firms that has
formally agreed to control the price and the output of a product.
|
b.
|
its primary goal is to reap monopoly
profits by replacing competition with cooperation.
|
c.
|
producing homogenous output is more
expensive than producing differentiated output.
|
d.
|
producing differentiated output is more
expensive than producing homogenous output.
|
e.
|
it has a monopoly, but potential entrants
exist in the form of contestable markets.
|
89. Both perfectly competitive and
monopolistically competitive industries have many firms, in fact so many that,
in the long run:
a.
|
only one firm can survive in the industry,
leading to monopoly.
|
b.
|
costs must increase due to diseconomies of
scale.
|
c.
|
costs must decrease due to economies of
scale.
|
d.
|
economic profit is “competed away.”
|
e.
|
economic profit can continue.
|
90. In a monopolistically competitive industry,
price:
a.
|
will be lower than the competitive price
due to cost savings.
|
b.
|
will exceed the monopoly price due to the
destructiveness of competitive forces.
|
c.
|
cannot be predicted exactly because it is
likely to lie between the competitive and monopoly prices.
|
d.
|
is contingent on the behavior of other
firms because they are mutually interdependent.
|
e.
|
is most likely a bit higher than the
competitive market price because of the cost of variety.
|
91. Perfect competition and monopolistic
competition are similar because, under both market structures:
a.
|
there are zero economic profits in the long
run.
|
b.
|
production takes place at minimum average
total cost.
|
c.
|
there are just a few firms.
|
d.
|
the concentration ratio is relatively high.
|
e.
|
differentiated products are produced.
|
92. A generic product would be best described as
one that is:
a.
|
perfectly differentiated.
|
b.
|
completely undifferentiated.
|
c.
|
heavily advertised.
|
d.
|
sold in a monopoly market.
|
e.
|
produced only in a perfectly competitive
industry.
|
93. One thing that makes monopolistic competition
similar to perfect competition is that, in the:
a.
|
long run, both are guaranteed positive
economic profit.
|
b.
|
short run, both are guaranteed positive
economic profit.
|
c.
|
short run, neither can earn positive economic
profit.
|
d.
|
long run, both will earn zero economic
profit.
|
e.
|
long run, both could earn positive economic
profit, but monopolistic competitors will earn more than perfect competitors
will.
|
94. A competitive firm would have:
a.
|
more elastic demand than a monopolistically
competitive firm.
|
b.
|
more inelastic demand than a
monopolistically competitive firm.
|
c.
|
an upward-sloping demand curve.
|
d.
|
a horizontal demand curve.
|
e.
|
bowed-in or bowed-out demand.
|
95. Which of the following is evidence of market
power?
a.
|
Output changes as costs change.
|
b.
|
Output is fixed despite cost changes.
|
c.
|
The demand curve for the firm is
horizontal.
|
d.
|
The firm has no control over price.
|
e.
|
Optimal output is less than industry
output.
|
96. In the long run, monopolistically competitive
firms like Hardee’s and Carl’s Jr. operate at a price that:
a.
|
allows them to make a small economic
profit.
|
b.
|
drives economic profit to zero.
|
c.
|
equals marginal cost.
|
d.
|
equals average variable cost.
|
e.
|
equals minimum average total cost.
|
97. Excess capacity best describes the fact that:
a.
|
monopolistically competitive firms produce
less than the cost-minimizing level of output.
|
b.
|
monopolistically competitive firms produce
more than the cost-minimizing level of output.
|
c.
|
monopolistically competitive firms produce
exactly the cost-minimizing level of output, but the monopolistically
competitive industry produces more than that amount.
|
d.
|
monopolistically competitive firms could
produce less if they wanted to, so they produce over the optimal capacity.
|
e.
|
perfectly competitive firms produce less
than the cost-minimizing level of output, so they have excess capacity but
monopolistically competitive firms do not.
|
98. Monopolistic competition is inefficient
because:
a.
|
firms earn positive economic profits.
|
b.
|
the firms’ marginal costs and marginal
revenues are not equal.
|
c.
|
price is not equal to the minimum average
total cost.
|
d.
|
entry is difficult.
|
e.
|
the price is equal to the minimum average
total cost.
|
99. A monopolistically competitive firm is
inefficient because the firm:
a.
|
earns positive economic profit in the long
run.
|
b.
|
is producing at an output amount that
corresponds to marginal cost equal to price.
|
c.
|
is not maximizing its profit.
|
d.
|
produces an output where average total cost
is not minimum.
|
e.
|
produces where price is equal to minimum
average total cost.
|
100. One source of economic inefficiency from
monopolistic competition is:
a.
|
markup.
|
b.
|
less variety for consumers.
|
c.
|
more variety for consumers.
|
d.
|
higher costs because firms can enter the
industry.
|
e.
|
lower marginal costs but higher average
costs
than with perfect competition.
|
101. The concept of markup under monopolistic
competition would best be described as the:
a.
|
attempt of firms to make their products
look like those of other firms in the industry, thus “marking them up” in a
similar style.
|
b.
|
attempt of firms to mark up their prices
above those of their rivals.
|
c.
|
difference between total revenue and total
cost of the monopolistic competitor.
|
d.
|
difference between the average total cost
and the price of the monopolistic competitor.
|
e.
|
difference between the marginal cost and
the price of the monopolistic competitor.
|
102. Markup would not exist in:
a.
|
a monopoly.
|
b.
|
a cartel.
|
c.
|
an oligopoly.
|
d.
|
monopolistic competition.
|
e.
|
a competitive market.
|
103. Markup would generally be lowest under:
a.
|
a monopoly.
|
b.
|
a cartel.
|
c.
|
an oligopoly.
|
d.
|
monopolistic competition.
|
e.
|
a collusive industry.
|
104. Markup would generally be highest under:
a.
|
a monopoly.
|
b.
|
a cartel.
|
c.
|
an oligopoly.
|
d.
|
monopolistic competition.
|
e.
|
a competitive market.
|
105. Which of the following is evidence of market
power?
a.
|
markup
|
b.
|
Output is fixed despite cost changes.
|
c.
|
The demand curve for the firm is
horizontal.
|
d.
|
The firm has perfect control over price.
|
e.
|
Optimal output is less than industry
output.
|
106. When a perfectly competitive firm or a
monopolistically competitive firm is making zero economic profit:
a.
|
the industry is in equilibrium; no firms
will want to enter or exit.
|
b.
|
those firms who don’t differentiate their
product sufficiently will want to leave the market.
|
c.
|
those firms who wish to differentiate their
product more will want to enter the market.
|
d.
|
market demand shifts to the right.
|
e.
|
the price of the output will rise in the
long run.
|
107. If a monopolistically competitive firm wants
to maximize profits, it will increase production until:
a.
|
marginal revenue
|
b.
|
marginal revenue = average total cost.
|
c.
|
marginal cost
|
d.
|
marginal revenue = average revenue.
|
e.
|
marginal revenue = marginal cost.
|
108. Product differentiation makes the demand for
a monopolistically competitive firm’s product:
a.
|
perfectly elastic.
|
b.
|
less elastic than in a competitive market.
|
c.
|
more elastic than in a competitive market.
|
d.
|
perfectly inelastic.
|
e.
|
less elastic than that of a monopoly.
|
109. Advertising is designed to:
a.
|
increase the price elasticity of demand for
the firm and shift the firm’s demand curve rightward.
|
b.
|
decrease the price elasticity of demand for
the firm and shift the firm’s demand curve rightward.
|
c.
|
increase the price elasticity of demand for
the industry and shift the firm’s demand curve rightward.
|
d.
|
decrease the price elasticity of demand for
the industry but have no effect on the firm’s demand.
|
e.
|
cause the income elasticity of consumers to
become zero.
|
110. An industry (such as California cheese) might
advertise so that cheese:
a.
|
is no longer viewed as homogeneous.
|
b.
|
will now be viewed as homogeneous for all
producers.
|
c.
|
may be characterized by a horizontal demand
curve.
|
d.
|
will now have a price elasticity of demand
that is more elastic.
|
e.
|
will be sold in perfectly competitive
markets.
|
111. Bob watches advertising that makes him want
to consume Bugles, a corn snack, after he hears that, for Bugles, “more is
better.” Most people consider that all corn snack foods are not the same and
that Doritos and other corn snacks are not perfect substitutes for Bugles.
Based on this information, we would most accurately say that advertising
probably caused:
a.
|
Bob’s demand to be more elastic, and the
corn-snack industry is likely to be a monopolistically competitive industry.
|
b.
|
Bob’s demand to be less elastic, and the
corn-snack industry is likely to be a monopoly industry.
|
c.
|
the corn-snack industry demand to be less
elastic, and Bob’s demand was unaffected.
|
d.
|
the corn-snack industry to become a
monopoly, whereas prior to advertising, it was probably perfectly
competitive.
|
e.
|
Bob’s demand to be less elastic, and the
corn-snack industry is likely to be a monopolistically competitive industry.
|
112. Successful advertising:
a.
|
generally causes a firm’s costs to fall.
|
b.
|
generally causes industry costs to fall.
|
c.
|
normally causes demand for the firm to
shift right.
|
d.
|
normally causes industry demand to shift
left.
|
e.
|
normally causes consumers to buy things for
which they have no use.
|
113. Because of successful advertising:
a.
|
the demand curve facing each firm shifts
right, while the cost curves shift downward.
|
b.
|
the decisions of one seller often
influences the price of products, the output, and the profits of rival firms.
|
c.
|
there is only one firm that produces a
product for which there are no good substitutes.
|
d.
|
there are many sellers in the market and
each is small relative to the total market.
|
e.
|
the demand curve facing each firm shifts
right, while the cost curves shift upward.
|
114. Successful advertising under monopolistic
competition might:
a.
|
make the demand for a firm’s product more
elastic.
|
b.
|
create a high barrier to entry.
|
c.
|
promote lower-quality products.
|
d.
|
reduce the price elasticity of demand for
that firm’s output.
|
e.
|
help consumers understand why products in
the industry are homogeneous.
|
115. When would advertising be least effective?
a.
|
in a perfectly competitive industry
|
b.
|
in a monopolistically competitive industry
|
c.
|
in an oligopolistic industry
|
d.
|
in a monopoly industry
|
e.
|
Advertising is equally effective in all
industries.
|
116. Successful advertising would be most
effective in the __________ industry.
a.
|
electric power transmission and
distribution
|
b.
|
wheat production
|
c.
|
corn production
|
d.
|
wholesale coal
|
e.
|
restaurant
|
117. Sart Bimpson, an economics student, believes
that a beer sold by one particular shack on the beach is completely different
from an identical beer produced by the same factory and sold by the luxury
hotel adjacent to the shack. The response that would best describe Sart’s
belief is:
a.
|
the luxury hotel and the shack are in a
perfectly competitive industry.
|
b.
|
Sart thinks the luxury hotel is a monopoly
seller of the beer.
|
c.
|
the luxury hotel and the shack are in a
monopolistically competitive industry.
|
d.
|
Sart thinks the shack is in a perfectly
competitive industry but the luxury hotel is in an oligopoly industry.
|
e.
|
Sart would say that, while beer is
homogeneous, he perceives that the product is differentiated among the
sellers.
|
118. Why would perfectly competitive industries advertise
even though individual firms do not?
a.
|
Even though the output of an individual
firm would be considered homogeneous to other firms, the industry output
would be differentiated (for example, Florida orange juice versus imports).
|
b.
|
Individual perfectly competitive firms
don’t need to advertise because they already have market power, but the
industry would need to advertise.
|
c.
|
Government price supports exist for most
perfectly competitive producers so they don’t need to advertise, but industry
price supports don’t generally exist.
|
d.
|
Industries advertise because they pay for
commercials and it allows consumers to watch TV and listen to the radio for
“free.”
|
e.
|
Individual firms produce perfectly
differentiated output but the industry produces homogeneous output that needs
to be differentiated.
|
119. False advertising is generally regulated by:
a.
|
the Securities and Exchange Commission
(SEC).
|
b.
|
the Federal Trade Commission (FTC).
|
c.
|
the antitrust division of the Department of
Justice.
|
d.
|
state and local governments.
|
e.
|
the Nuclear Regulatory Commission (NRC).
|
120. There is a discussion of Kevin Trudeau in
your textbook. Which answer below best describes him?
a.
|
He is the head of the Securities and
Exchange Commission (SEC).
|
b.
|
He was sued by the Federal Trade Commission
(FTC) for false advertising in 1998.
|
c.
|
He is the former CEO of Enron.
|
d.
|
He is the former prime minister of Canada.
|
e.
|
He is the former head of the FTC.
|
121. A franchise might be worth $1 million or more
because:
a.
|
it guarantees the owner a long-run economic
profit.
|
b.
|
it guarantees the owner positive economic
profit.
|
c.
|
product differentiation results in brand
loyalty, which can be very profitable.
|
d.
|
it gives the owner a pure monopoly.
|
e.
|
it allows the franchisee to sell a
homogeneous product.
|
122. One drawback to advertising might be that it
could easily:
a.
|
raise costs but not increase demand.
|
b.
|
raise revenue but not increase demand.
|
c.
|
decrease revenue and raise demand.
|
d.
|
decrease costs and decrease demand.
|
e.
|
cause a monopolistically competitive firm
to become a monopoly.
|
123. If a firm engages in false advertising, it
might be:
a.
|
shut down by the Securities and Exchange
Commission (SEC).
|
b.
|
investigated by the Federal Trade
Commission (FTC) and have its products removed from the market.
|
c.
|
shut down by the Department of Justice.
|
d.
|
investigated by the Stock Market
Investigation Bureau (SMIB).
|
e.
|
subject to “penalty by collusion.”
|
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